We repeatedly build breakout consumer companies – enabled by innovation & quality, powered by entrepreneurs & creators.
Our Model
FROM COMMUNITIES TO COMPANIES
We are the launchpad for visionary creators and founders to build & establish high-impact consumer brands setting new standards in product innovation, culture & scale.
Consumers no longer discover products through ads.
They discover them through people.
Creators have become the most powerful distribution channel in the world — with the ability to drive instant awareness, trust, and sales at scale.
We are entering the golden age of consumer brands where distribution is accessible, creators control attention and AI makes execution exponentially more efficient across every layer of the value chain.
Foodvibez exists to build brands native to this new reality.
Core Belief
BUILT FOR
REPEAT
We believe —
Attention gets you the first purchase.
Retention builds the thriving company.
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A great Creator drives trial.
A great Community drives engagement.
That means —
NEED
It solves a need.
01
HABIT
It creates a habit.
02
VALUE
It delivers clear value.
03
If costumers don't
come back,
the brands don't
work.
Our Companies
PORTFOLIO OF
CATEGORY LEADERS
For your loved ones
LIEBS
Liebs creates functional dog supplements that combine health, taste and quality, redefining modern pet nutrition backed by vets.
Daily rituals made Baetter
BAETTER
Baetter builds functional products designed for clarity, energy and beauty like premium matcha and collagen powder.
The products change.
The standard doesn't.
Retail Partners
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Our companies are already present in 5,000+ retail stores including: EDEKA, REWE, Kaufland, Globus, Famila, Rossmann, Budni, Müller or Tegut.
Behind the Scenes
